Writing A Press Release For Your Food Truck
Include the right information
The most important thing to remember when writing a press release is to write it in a “news” style tone. Consult an AP or Chicago Style manual is you are not familiar with the standard conventions for abbreviations and punctuation. As stated above, a strong lead should give the reader a reason to want to keep reading, and the following copy should be factual evidence that supports the subject of your press release. Many times, newspapers will publish portions of your press release without revising or rewording anything as long as your copy is clear and free of errors. Write a press release that is newsworthy, relevant, and interesting, and you will be on your way to publication in no time.
Once your press release is complete, it’s time to start feeding it to the media. This can be done by yourself, but it may take you a little time to research the media outlets that would best fit your information. Local newspapers will be your best bet as they are typically willing to help spread the word about the mobile food industry in their local news or culinary lifestyle sections.
RELATED: Creating A Press Kit For Your Food Truck[1]
Online Options
There are a number of free press release services on the Internet. Many have multiple options. Typically they have a basic membership which will send your press release out to the search engines. If you are willing to spend a little money, these same sites offer options to allow for even more circulation depending on the number and type of organizations the press release is distributed to.
Send us your food truck press release for reviewed and possible publication by Mobile Cuisine feel free to submit your release to our general email address. Contact Us[2].
The Bottom Line
Writing a press release isn’t as hard as it may seem. The key is understanding who will be reading it and who will be printing it. Once you determine this, you can share information about your food truck business with the help of local, or in some cases, national media companies.