A press release is all about creating publicity for your food truck business. The more publicity work you do for your truck the more your business will get recognized throughout your local area. It could even lead to more customers walking up to your service window.

If you’ve never produced a press release for your mobile food business writing an effective one can be easier said than done. Follow these simple guidelines to start on the path to successfully promoting your mobile food business.

Know the purpose of your press release

A food truck press release serves to market your mobile food business in a “newsy” format, and it is one of the best ways to distribute information about your food truck.

Before you begin writing, you must decide on your main objective.

• Is there a big event you are trying to promote?
• Have you released a new menu for your truck?
• Have you increased the size of your food truck fleet and want the public to know about it?

Make sure that whatever you write about is of interest and importance to the public. Otherwise, you may find it difficult to get your information out.

Follow the correct format

There is a correct format to follow when writing a press release. If you don’t follow it, your work will convey the message that you are unprofessional and that your work should not be taken seriously.

• Include a catchy headline that conveys the reason you are writing. For some services it’s necessary to include a brief, italicized summary of the copy underneath the headline.
• Include today’s date and the date you would like for the information to be released.
• When you are ready to write the body, make sure to include a powerful lead and several paragraphs with all pertinent information. Quotes add credibility to your writing and make a strong statement.
• Conclude your press release with a concise paragraph about your company. This is called a boilerplate. Also make sure to include your contact information. The end of your press release is signified by typing “###” or “-30-” a few lines below your text.

Note: If your copy is more than two pages, write “-more-” at the bottom of the first page.