Journalists are busy people with inboxes flooded with press releases. Eleven ideas to help your press release to stand out from the rest. Newspapers One thing I don’t enjoy doing is writing press releases. It is a dance that PRs and journalists have not let go. They’re a lazy form of communication. Take a breaking news story. Say, a policy announcement....
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By DYLAN BYERS 06/19/2014 02:15 PM EDT NBC News sent out a press release on Thursday touting a “Meet the Press” ratings victory under the subject-heading: ““MEET THE PRESS” IS THE #1 SUNDAY PUBLIC AFFAIRS HOUR FOR JUNE 15, 2014.” In the release, NBC stated that “Meet” was “the most-watched Sunday morning public affairs hour in both total viewers and...
Press releases can be a great source of news and inspiration for writers and journalists. A good release makes it easy to write a news story, blog post, or other article, but a bad release makes it so much tougher. In a bad release, it’s difficult to tell if there’s really a story there to pitch or assign.I’ve read tens...
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The procedure to rewrite a press release is very much the same as that of writing a news report. The only difference is that the press release provides the main information. However, there may be times when the reporter may need to obtain extra information. This is done by calling the official who issued the press release or going through...
