The procedure to rewrite a press release is very much the same as that of writing a news report. The only difference is that the press release provides the main information. However, there may be times when the reporter may need to obtain extra information. This is done by calling the official who issued the press release or going through...
When Steve Penn announced earlier this month that he’s suing the Kansas City Star[1], the news sparked an interesting discussion about journalists’ use of press releases and whether it’s OK to use them verbatim, without attribution. Penn was fired from the Star[2] last July after editors found that he had lifted material from press releases several times dating back to...
READ MORE 6 ways journalists can use press releases effectively
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Press releases can be a great way to earn some free publicity for your business or nonprofit[1], but you have to know how to use them. Media and news organizations usually publish press releases exactly as submitted. For that reason, creating a press release involves presenting information in a journalistic style that they can publish with little additional effort. The...
READ MORE Follow This Example to Create the Perfect Press Release
