Press releases can be a very effective way to get your message out to a wide audience. From working with a top press release distribution service, I’ve watched a brand’s message spread from the press release to huge features stories on some of the biggest publications in the world. While these brands gain valuable PR exposure to grow their brand,...
Writing a press release to share your company’s (or client’s) news can seem like a daunting task. You’ve got to get the messaging right, make sure not to bury the lede, source quotes that reporters will want to use… and that’s all before you even have to distribute and pitch it. If you want to write a press release that...
READ MORE How to Write a Press Release Like a PR Pro (Free Template!)
When it comes to plagiarism, press releases are a gray area for a number of reasons. Press releases are published specifically to relate newsworthy[1] information to journalists. Therefore, there is no reason why a well-written press release can’t be picked up and published as is. However, media outlets have fired journalists for copying and pasting a press release as an...
READ MORE Press Releases + Plagiarism – Newswire Press Release Writing Tips
Do you have a somewhat vague understanding about the purpose and value of a press release? Have you ever thought to yourself that your business is too small for press releases and only large businesses use press releases? Moreover, how, when, and why would you write a press release and who should you disseminate it to? If you own a...
