Writing a Press Release? 5 Tips for Success | Professional Copywriting, Copyediting, Proofreading and French Translation Services in Toronto

If you own or run a business, charity, club or other type of organization that needs to ‘get the word out’ about anything, you may end up writing a press release at some point to accomplish your goal.  Press releases are effective vehicles for attracting attention, making announcements and engaging your target audience.  The format is pretty basic, but that...

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The Press Release as a Marketing Tool

Press releases can be a very effective way to get your message out to a wide audience. From working with a top press release distribution service, I’ve watched a brand’s message spread from the press release to huge features stories on some of the biggest publications in the world. While these brands gain valuable PR exposure to grow their brand,...

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Press Releases + Plagiarism – Newswire Press Release Writing Tips

When it comes to plagiarism, press releases are a gray area for a number of reasons. Press releases are published specifically to relate newsworthy[1] information to journalists. Therefore, there is no reason why a well-written press release can’t be picked up and published as is. However, media outlets have fired journalists for copying and pasting a press release as an...

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