Reporters are hectic bunch of people with inboxes flooded with press releases top headline news daily. I’ve come up with the best tips and strategies to help you submit a worthy piece of editorial content for massive distribution.
And I’ve got to be honest, something I do not take pleasure in doing is writing a press release myself, I’m a sports writer. So i found someone or gave the story to another journalist. Either way the story had to released to the public, so how do you go about crafting a worthy press release to help your online business?
Here’s how a release goes…They make a statement, reporter jots the statement down, ‘News’ reporters begin writing the story, PRs fire out mass press releases, reporters check their inboxes to see exactly what the different press releases are in writing, a couple of quotes are dropped into the story, maybe the headline is tweaked and its released to a giant audience of journalists, in double-quick time.
Take a breaking news story. Here’s a current news story: The Government of Greece is dealing with a financial crisis and can’t make it’s upcoming 2 billion dollar loan payment to the lenders . Months later, there’s a federal referendum and another bailout plan is in the works.
The press release usually has quotes that nobody has actually ever stated. Exactly what occurs is the Public Relations composes some words, sticks them inside quote marks, associates them to somebody in the organisation which is exactly what individuals check out in the paper. Papers are full of them, and they fuel readers to read them.
How and where to get a press release? Read on…
As always, I have my recommended and easy way to do things and save you time. So if you’re not into or don’t know how to write a proper press release their are good places that i would send you to get a effective press release done. For $500 bucks (PR Pro) or less you can hit 150+ media sites, 600 word release, and reach a staggering 100,ooo journalists!