11 things you can do to make your press release stand out

10. Don’t attach press releases

Copy and paste the press release into the body of the email. Make it easy for the journalist to use your material. Attach or link to any additional media such as photos or background information.

11. Take a minute to ask ‘why am I sending it?’

If you don’t have a good reason to send it, don’t. File it away and turn it into something else. It could become a blog post, a longer article or be turned into a podcast episode.

There are many more ways to make your press release stand out. Would love to hear them in the comments.


  1. ^ The first press release (www.pressreleasemonkey.com)
  2. ^ Grandmother test for writing press releases (www.badlanguage.net)

Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.

1 2 3 4 5