10. Don’t attach press releases
Copy and paste the press release into the body of the email. Make it easy for the journalist to use your material. Attach or link to any additional media such as photos or background information.
11. Take a minute to ask ‘why am I sending it?’
If you don’t have a good reason to send it, don’t. File it away and turn it into something else. It could become a blog post, a longer article or be turned into a podcast episode.
There are many more ways to make your press release stand out. Would love to hear them in the comments.
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